Digital Marketing Technologist
Company: Rain Bird Corporation
Posted on: August 5, 2022
Overview Do you have a passion for combining expertise in
technology with creative marketing skills, and do you understand
how both are critical to maintaining a corporate brand? Then you
might be a fit for Rain Bird---s Digital Marketing Technologist
role, which will help drive the future of Rain Bird---s global
brand through marketing automation, data analytics, and website
management, among other responsibilities. The primary focus of the
Digital Marketing Technologist is ensuring company-wide marketing
strategies complement and positively influence Rain Bird---s
overall goals. In this role, you will choose and implement
solutions like content management or tag management systems, search
engine optimization, ensure consistency across company marketing
systems, and recommend and use tools to track and analyze data.
(Based in Tucson, AZ) Responsibilities Collect, review and analyze
metrics related to all marketing tactics, making improvements
accordingly and presenting regularly to internal constituents.
Provide research-based, data-centered information to support
campaigns, programs, constituent engagement, content design and
development. Collaborate across SBUs to plan and execute campaigns
and strategies that drive high engagement. Create and maintain
protocols and conventions for marketing tools. Collaborate with all
Rain Bird SBUs to identify customer relationship management (CRM)
needs as they pertain to marketing, and manage and administer any
future adoption or integration processes of marketing technologies.
Design and develop Rain Bird the website at rainbird.com, and
update and maintain the website to ensure state-of-the-art form and
function. Form and lead a cross-company team to ensure consistent
look and feel across all public Rain Bird web presences and
actively seek to increase web traffic and lead generation via
company website. Develop specialized digital jump pages and
mini-sites for special programs and campaigns. Assure that sites
perform well, across browsers and platforms. Optimize site(s) for
search engine performance and report on critical benchmarks.
Interface and troubleshoot with the IT, acting as a SPOC between
marketing and IT and building capability in the organization, from
a regional to global scale. Stay current on digital technologies,
new programs and capabilities. Provide recommendations for better
ways to use digital technologies for marketing efforts. Help
nontechnical marketers craft better campaigns, programs and
customer experiences that effectively leverage software and data.
Deliver insights from data sets in digital/media/e-commerce.
Additional duties as assigned Minimum Qualifications Bachelor's
degree and 5 years of experience. Familiarity with Drupal and other
content management systems. Familiarity with marketing technology
best practices. Passion and experience in marketing and technology.
Ability to track and prioritize requests, and resolve potential
conflicts. Proven Experience/Certifications/Skills:Google Analytics
Google Data Studio Google Ads HTML/CSS/SQL/Java Strong
thinking/problem-solving skills which can be applied to business
processes with a "can-do" attitude. Desired Qualifications
Master---s degree in marketing, computer science, data analytics or
related field. An understanding of the irrigation markets, products
and practices (or close adjacencies such as building products).
E-commerce, CRM, SEO experience. Ability to speak multiple
languages. Rain Bird is an Equal Opportunity Employer
Keywords: Rain Bird Corporation, Tucson , Digital Marketing Technologist, Advertising , Tucson, Arizona
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