Digital Marketing Coordinator
Company: Ventana Canyon Club and Lodge
Location: Tucson
Posted on: August 7, 2022
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Job Description:
The -digital -marketing -coordinator is a creative and
innovative marketing specialist who is an effective communicator
and possesses strong visual design skills. This individual will
create online content to drive brand awareness, support and
optimize our digital marketing platforms, manage email campaigns,
oversee social media sites and integrate our digital marketing
assets. This is a position that will play a key role in growing
brand awareness and driving marketing strategy for Ventana Canyon
Club and Lodge.
CORE RESPONSIBILITIES:-- -Website: create, edit, proofread and
publish website content, forms and landing pages. Optimize content
to match user personas and segmentations and maximize conversions.
Integrate and organize digital marketing assets, source images,
artwork. Assist with consolidation of brand site with member site
in 2022.-- -Email: Plan, create, deploy and analyze branded
marketing emails and automated marketing campaigns and
transactional emails through our CRM, Revinate. Segment and analyze
audience lists based on demographics and behaviors. -- -Database
Management: Cleanse, dedupe, organize and manage our past guest
database in Revinate. -- -Analytics: Provide monthly performance
reporting and insightful analysis on website, digital advertising,
and social media-- -Digital Advertising: Work with agency on
digital marketing campaigns, activities and analytics and enhancing
our business growth through effective campaigns.
OTHER FUNCTIONS AND DUTIES-- -Use creative writing skills across
the digital spectrum, adhering to brand voice and guidelines.--
-Apply creative thinking around the user experience and user
interface, ensuring a great digital experience across the Ventana
Canyon digital ecosystem.-- -Assist with the development and
implementation of the new Ventana Canyon app in 2022.--
-Communicate frequently across teams and departments to effectively
prioritize diverse tasks and projects.-- -Work cross functionally
with Sales, Marketing, Revenue Management, Reservations and
Membership.-- -Other related duties as directed by Vice President
Marketing and Sales. - - - - - - - - - - - - - - - - - - -
Keywords: Ventana Canyon Club and Lodge, Tucson , Digital Marketing Coordinator, Advertising , Tucson, Arizona
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here to apply!
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