Digital Marketing Coordinator

Company: Ventana Canyon Club and Lodge
Location: Tucson
Posted on: August 7, 2022

Job Description:

The -digital -marketing -coordinator is a creative and innovative marketing specialist who is an effective communicator and possesses strong visual design skills. This individual will create online content to drive brand awareness, support and optimize our digital marketing platforms, manage email campaigns, oversee social media sites and integrate our digital marketing assets. This is a position that will play a key role in growing brand awareness and driving marketing strategy for Ventana Canyon Club and Lodge.
CORE RESPONSIBILITIES:-- -Website: create, edit, proofread and publish website content, forms and landing pages. Optimize content to match user personas and segmentations and maximize conversions. Integrate and organize digital marketing assets, source images, artwork. Assist with consolidation of brand site with member site in 2022.-- -Email: Plan, create, deploy and analyze branded marketing emails and automated marketing campaigns and transactional emails through our CRM, Revinate. Segment and analyze audience lists based on demographics and behaviors. -- -Database Management: Cleanse, dedupe, organize and manage our past guest database in Revinate. -- -Analytics: Provide monthly performance reporting and insightful analysis on website, digital advertising, and social media-- -Digital Advertising: Work with agency on digital marketing campaigns, activities and analytics and enhancing our business growth through effective campaigns.
OTHER FUNCTIONS AND DUTIES-- -Use creative writing skills across the digital spectrum, adhering to brand voice and guidelines.-- -Apply creative thinking around the user experience and user interface, ensuring a great digital experience across the Ventana Canyon digital ecosystem.-- -Assist with the development and implementation of the new Ventana Canyon app in 2022.-- -Communicate frequently across teams and departments to effectively prioritize diverse tasks and projects.-- -Work cross functionally with Sales, Marketing, Revenue Management, Reservations and Membership.-- -Other related duties as directed by Vice President Marketing and Sales. - - - - - - - - - - - - - - - - - - -

Keywords: Ventana Canyon Club and Lodge, Tucson , Digital Marketing Coordinator, Advertising , Tucson, Arizona