Marketing Lead - Intugo

Company: Offshore International
Location: Tucson
Posted on: August 7, 2022

Job Description:

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process. Marketing Lead - Intugo Full Time Regular Professional Tucson, AZ, US 30+ days ago Requisition ID: 1174 Salary Range: $54,000.00 To 84,000.00 Annually DEPARTMENT: Marketing - FLSA STATUS: Exempt - REPORTS TO: VP of Business Development - Intugo JOB SUMMARY - We are looking for an enthusiastic, motivated and self-driven person interested in international business and cross-cultural solutions to join our marketing team as a Marketing Lead. - About Intugo Intugo is a sister company of Tetakawi, Group and works as a connector between International Companies and the needs of their operations: talent, facilities, administrative support, payroll processing and administration, human resources management, among other services. - We are specialized in operations such as: contact center, business process outsourcing (BPO), software development, networking support, engineering design among others. Position Overview This position is ultimately responsible for generating leads which subsequently go through a sales process for conversion into clients. To achieve this, the Marketing Lead must collaboratively engage in lead generation goal setting, planning, and execution of inbound and outbound marketing activities, including performance measurements. The Marketing Lead shall also provide input to corporate-level functions, including participation in strategic discussions and content recommendations related to branding, messaging, and digital marketing. ESSENTIAL JOB DUTIES AND RESPONSIBILITIES - CONTENT MARKETING -

• Collaborate with external and internal resources to develop content for newsletters, blogs, press releases, websites, and marketing collateral as needed. -
• Primarily in the context of digital marketing, this function creates and distributes relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience to generate leads. -
• Responsibilities include ideation, curation, provision, optimization, copyright, approval, dissemination, and repurposing of text, videos, podcasts, graphics, tables, graphs, blogs, white papers, testimonials, links, forms, press releases, and newsletters. PROSPECTING -
  • Identify the market that will be targeted in outbound prospecting campaigns.
  • Produce messaging (value proposition) and content for the outbound prospecting campaign.
  • Carryout email campaigns. This includes mass emails, segmented emails, and personalized emails.
  • Monitor website visitor activity. Based on activity, approach visitors through phone or email.
  • Produce marketing collateral. This includes brochures, display booths, posters, and other collateral for events, as well as advertising graphics, signs and banners. MINIMUM QUALIFICATIONS (Education, experience, certification) -
    • Business or Marketing degree, with 3-5 years of experience.
    • Creative, innovative, outside-the-box thinker with a passion for digital marketing
    • Strong writing, researching and editing skills -
    • Ability to adapt style and tone of voice to suit a range of different industries -
    • Bi-cultural with proficient-level verbal and written communication skills in Spanish and English
    • Solid presentation skills, both internally and client-facing JOB KNOWLEDGE, SKILLS AND ABILITIES -
      • Communication. Must communicate orally and in writing in a professional, clear, and concise manner in person-to-person and group settings. Proficient in Spanish desired but not required.
      • Convey value. Must be able to confidently convey financial, operational, and risk value to people in high ranking/decision making positions.
      • Personable, Assertive, and Consultative. Must have the ability to connect well with people and instill confidence and convey trust. Must be assertive, yet patient, and employ a consultative approach to marketing and sales.
      • Responsive and Resourceful. Must respond in a timely and professional manner to inquiries and opportunities. Must meet commitments. Must be able to work directly with people at all levels of the organization to draw and/or analyze information pertinent to furthering the marketing effort and sales process.
      • Initiative. Must have the ability to meet and handle situations that call for independent action. Ability to organize and develop ideas and carry them through to completion.
      • Cooperation-Attitude. Must have the ability and willingness to work in a collaborative manner with all members of the organization.
      • Organization. Must have good organizational skills to facilitate prioritization of work and multiple "deadline-driven" task management.
      • Adaptability. Must adapt to fast-paced multi-tasking work environment. WORKING CONDITIONS - This job operates in a professional, business casual, office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

Keywords: Offshore International, Tucson , Marketing Lead - Intugo, Advertising , Tucson, Arizona