Field Marketing Manager
Company: Raising Cane's Chicken Fingers
Location: Tucson
Posted on: February 24, 2021
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Job Description:
GENERAL SUMMARY:Restaurants will always be the center of our
business.--As we strive to achieve Raising Cane's Vision, we
leverage multiple partnerships to expand our global footprint while
maintaining a local presence & identity through great teamwork!--In
addition, to Vendors, Franchise and RSO Partners, Restaurant
Support Business Unit Team Partners & Crewmembers are critical to
our success!At Raising Cane's, we support our Restaurants with both
Business Unit & RSO support.--Our commitment & dedication to
Restaurant support is a competitive advantage!--Business Unit
Support Crewmembers are aligned to a specific Business Unit defined
as either a Region, Market or Area.--The Business Unit Teams are
comprised of Support Crewmembers who are functional experts in
various disciplines.--The various Support Departments or Functions
are led by best-in-class experts.--The RSO Support Department /
Functional leader is responsible for the hiring, training,
personnel management, development & functional routines for the
Business Unit Crewmembers.The Business Unit Leader will lead &
direct the Business Unit Team.--With alignment from Department /
Function leaders, the Business Unit Leaders will determine & direct
the day to day priorities of Business Unit Crewmembers.--The
Business Unit Leader will set priorities & goals for the Business
Unit Team that are aligned to Company objectives & plans so there
is a singular message and clarity in priorities for the entire
Business Unit Team. The Business Unit Crewmembers will leverage
their functional expertise to develop strategies, tactics and plans
that help the Business Unit achieve its' goals.Restaurant Marketing
is the implementation of the Raising Cane's brand and Marketing
Strategy.--At Cane's, Restaurant Marketing is executed through
localized "Caniac" (Grass-Roots or Neighborhood) Marketing, Media &
Public Relations, Sponsorships (paid partnerships with "for profit"
organizations) and Active Community Involvement initiatives (paid &
non-pad partnerships with "non-profit" organizations).The Area
Leader of Marketing (ALM)--will lead the development and execution
of Restaurant & DMA level marketing plans that are aligned to brand
standards and designed to achieve Business Unit goals.--In addition
to consistently driving Customer traffic, goals will include
establishing a strong brand with clear market positioning to
increase brand loyalty.--The ALM will be responsible to evaluate
the effectiveness of marketing strategies, tactics & programs and
provide feedback, collaborate with the RSO (Restaurant Support
Office) Marketing function to influence the evolution of programs,
systems & processes. Primary Responsibility - Support Restaurants*
Collaborates with Business Unit leaders to evaluate the marketing
readiness of each Restaurant to establish support approach and
expectations - frequency and execution of touch points varies with
Operator tenure and individual Restaurant performance* Train the
Restaurant Marketing System to New Operators and provide ongoing
training of new marketing initiatives and existing programs*
Responsible for enforcing Raising Cane's brand standards and
Restaurant Marketing philosophiesSecondary Responsibility- Support
Business Unit(s)* The ALM is responsible for developing and
executing business unit marketing plans that include specific
marketing objectives (Sales, Customers, ROI & Brand Loyalty goals)*
Uses aligned to ROI methodologies to measure effectiveness of
marketing plans and recommend adjustments as neededTertiary
Responsibility - Support Function* Participate in ongoing training
of new and existing marketing programs and philosophies* Identify
support needs for the Restaurants to inform RSO projects,
priorities and resourcesRequired Core Competencies* Team oriented,
collaborative & culturally aligned (Work Hard & Have Fun!)*
Restaurant Support focused! * Sales driven & Profit smart*
Exercises good judgment & decision making* Internally motivated &
trustworthy* Problem solver, analytical, detailed & process
oriented* Self-starter, organized and able to manage multiple
priorities (project management)* Excellent interpersonal &
communication skills* Ability to establish goals and convert plans
into action* Data-driven and Results orientedQualifications *
Bachelor's Degree Required (Marketing & Communications degree
preferred) or relative experience in a field marketing role* 3-5
years of Marketing experience required* Field Marketing experience
in a multi-unit restaurant /retail environment ("trade area based"
marketing planning & execution)* Knowledge and experience working
with media and sponsorships including establishing new &
maintaining relationships, negotiating contracts, implementing
assets and assessing impactPosition/Role Requirements* General
knowledge of core marketing concepts and competencies* Operational
mindset with strong interpersonal skills* Strong brand and
financial acumen* Expert time management and project organizational
skillsBusiness Unit Requirements* Acts as a role model,
consistently represents & lives Cane's Values* Adherence to Company
"How We Do Business" requirements* Required to live within assigned
Region, Area or Market (Home Base or Regional Office Base as
assigned)* Ability to Travel 50-70%; within designated area
Keywords: Raising Cane's Chicken Fingers, Tucson , Field Marketing Manager, Executive , Tucson, Arizona
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